01
Most people never see it
Payroll Giving remains buried in HR portals, policies and joining packs.
Our response
Put it where employees can find it
Clear explanations, timely prompts and a straightforward way to start giving.
Help unlock an extra £1m for charity.
We’re building a new kind of Payroll Giving agency - making it easier for employees to give more, without paying more.
Mission:£1min additional charitable giving- built one payslip at a time
The problem
Payroll Giving is broken.
The willingness to give isn’t.
Payroll Giving already makes tax-efficient giving simple. But low awareness, limited access and an outdated experience mean too few people ever get the chance to use it.3%actually use itOnly around 3% of UK employees give through payroll.
23%know it existsAwareness among 16–34-year-olds remains strikingly low.
89%take part when offered89% of Gen Z employees participate in workplace giving when offered through their employer.
The gap
The idea works. The experience doesn’t.
02
Smaller employers are left behind
Existing services are generally designed around larger employer programmes.
Our response
Make it practical for SMEs
Quick setup, payroll-ready processes and minimal administration.
03
Giving disappears into a payslip
Employees make a regular contribution but rarely see what it achieves.
Our response
Make the impact visible
A clear dashboard, better charity discovery and meaningful impact updates.
How it works
Tax-efficient giving, made simple.
£10 of gross pay becomes £6 in your pocket because £4 is deducted as Income Tax.
Direct Debit + Gift Aid
Doesn’t claim her extra tax relief
Sarah
1
Sarah donates £6 from take-home payShe sets it up from her bank account.
2
The charity claims £1.50 Gift AidThe charity does the paperwork, not Sarah.
Final cost to you£6straight away
Charity receives£7.50
As a 40% taxpayer, another £1.50 is Sarah’s to claim. She never does, so the taxman keeps it.
Direct Debit + Gift Aid + reclaim
Claims his extra tax relief later
Nick
1
Nick donates £8 upfront£6 after tax, plus £2 of his own until the reclaim arrives.
2
The charity claims £2 Gift AidThe charity now has £10.
3
Nick keeps a recordHe retains the donation details for his claim.
4
Nick claims £2 back laterThrough Self Assessment or by contacting HMRC.
Final cost to you£6after the reclaim
Charity receives£10
Until the reclaim arrives, Nick is £2 down. The refund reduces his final cost - it does not automatically become another donation.
Payroll Giving
Straight from her payslip, before Income Tax
Priya
1
Priya chooses £10 from gross payHer full Income Tax relief is applied through payroll.
That’s it.No Gift Aid declaration.
No separate tax claim.
No separate tax claim.
Final cost to you£6straight away, on payday
Charity receives£10
Her full £4 of tax relief is applied automatically, on payday.
Nick and Priya both ensure £10 reaches charity for a final cost of £6.Nick needs four steps and waits for his reclaim. Priya makes one choice.
Payroll Giving comes from pay before Income Tax, so full tax relief is applied automatically - without a separate claim.
Illustrative comparison for a 40% taxpayer. Gift Aid assumes sufficient UK tax has been paid. Higher-rate relief can be claimed through Self Assessment or by contacting HMRC. Refund timing varies. Priya’s Payroll Giving figure assumes her employer covers the administration fee; otherwise, £9.70 reaches charity.
What we’re building
A charity with the experience of a modern product.
Simple employer onboarding, charity discovery and real-time impact - supported by a lean, technology-enabled operating model.
OverviewMy charitiesImpactYour impact
£240 donated this year
£96additional giving3charities supported12monthly gifts
Help us launch
We’re raising £5,000 to set up the future of Payroll Giving.
As a charitable company, The Payroll Giving Scheme needs to demonstrate at least £5,000 in annual income before applying to register with the Charity Commission. This first fundraise will help us reach that threshold and establish the organisation properly.
We’ll use the funding to complete our registration and governance, put the right financial and compliance controls in place, establish the necessary banking arrangements, and build the first version of our technology, website and employer onboarding tools.
The £5,000 will remain ring-fenced while our registration is considered. If we do not secure charitable status and the approvals required to operate as a Payroll Giving Agency, the donations will be returned.
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